향기마케팅, olfactory marketing

향기마케팅, olfactory marketing 자료입니다.

Ⅰ. The definition of 'Aroma marketing'

Ⅱ. The origin of aroma marketing

Ⅲ. The kinds of aroma marketing
1. Examples of direct aroma marketing
1) "High class cars are fragrant" - GM's aroma marketing
2) Let's wear fragrant clothes!
3) Let's remove bad smell!
2. Examples of indirect aroma marketing
1) Attract customers with fragrance.
2) Recommendable fragrances

Ⅳ. Effects of Aroma marketing

Ⅴ. Merits of Aroma marketing

Ⅵ. Demerits of Aroma marketing

Ⅶ. Conclusion

향기마케팅, olfactory marketing
Nowadays, almost all of marketings depend on the sense of sight and touch. These marketings are so popular that we can not be attracted by these marketings. Then, how to attract customers? 21st century is an age of globalization so we can see lots of foreign products which have competitive power from many countries in our markets. Most of these products are sturdy and have got various functions. In this market condition, how can our companies promote their sale by fascinating customers? The standard of choosing products has been changed to the design and some other unique points only the product have. It means that we consume products by sensitivity than rationality. Concentrating this point, marketings have been using the way which can appeal to sensitivity than rationality and we call it sensitivity marketing. Especially, one of the marketing uses the olfactory sensation is very effective because the sense of smell can directly arouse memories and feelings compare to any other senses. The olfactory sensation is not break into or filtered in brain like the sense of sight and touch. The smell of the beach or flowers is directly carved and arouse a lot of emotion and feelings.
From now, I will introduce you about this important kind of marketing called 'Aroma marketing' in detail.
Ⅰ. The definition of 'Aroma marketing'
It is the technique of increasing revenue by using fragrance. And it is a part of sales promotion strategies that stimulates customers' action of purchasing by researching an olfactory organ, nose, brain action, mental state. It was started when the aromatherapy was come abroad because of its effect of releasing exhaustion. Since that time, the use of aroma marketing has been widened and aroma products have been popularized.
.
Ⅱ. The origin of aroma marketing
This marketing was started to discuss in 1990's in England in the abstract and goods are produced in Japan firstly. A japanese soup company printed their advertisement in newspaper with the ink of their soup smell. However, this smell was mixed with the specific smell of newspaper and they did not have any achievement from their aroma marketing.
Ⅲ. The kinds of aroma marketing
There are two kinds of aroma marketing, 'Direct aroma marketing' is making smell in products directly and 'Indirect aroma marketing' is using fragrances to have effects of it. Direct aroma marketing uses like a shampoo, cloth

본 자료는 참고문헌이 없습니다.